At the turn of the century in 2000, Eyetex introduced the Dazller range of color cosmetics. The journey into the "Color" Cosmetic segment started in 1985 with the launch of Eyeliner. Since 2002, the brand expanded its offerings to include a wide range of products such as Mascara, Nail Polish, Lipstick, Lip Gloss, Liquid Makeup, Compact Powder, Nail Polish Remover, Liquid Lip Color, Lip Gel, Face Powder, Talcum Powder, Eyeshadow, Combo Packs, and more.

What sets Dazller apart from other contemporary brands is its commitment to high-quality products that are economically priced and free of harmful chemicals. This not only enhances beauty but also protects the skin, making it a preferred choice among consumers seeking both affordability and safety in cosmetics.